On 15 December 2006 the rights to ordinary bearer shares series C (860.000) were introduced under the standard procedure to the regulated market and were assigned a code PLARTER00024 by the National Depository for Securities SA.

 

 

The first public offer of shares met with investors’ great interest. It resulted in the highest in history reduction of subscriptions on the level of 99,8%. Due to means obtained from the issue, the year of 2007 stood out as the time of great dynamic growth and significant investments. The Management Board made a decision to expand the scale of run activities and introduce sales of specialist products and services within the field of telecommunication, internet and digital television. Arteria S.A. started selling the offer of Play mobile network operator, entering the market at that time. Within a few months the Company gained subsequent mandators (platform „n”, Heyah Mix, among others). The result was that Arteria S.A. created a multibrand telecommunication offer, as the only one on the market.

The Management Board made a decision about a significant reinforcement of the position of the Company on the market of direct sales outsourcing services. As a result, 75% of shares were purchased in Rigall Distribution, a company with an established position on the market in this segment of services. It had a well-developed structure of sales representatives and the network of client services offices (in 2008 Arteria S.A. extended its shares up to 90%). As a result, within just a few months the Management Board of Arteria S.A. built two more specialized sales channels of all-Poland range (retail sales and direct sale). The change in the business model resulted in the increase of sales by more than 650% within a year.

In 2008 the Management Board made a decision to section off the organized part of the enterprise (running retail sales) and to move it to a new company acting under the name of Arteria Retail S.A., in which Arteria S.A. assumed 100% of shares.

Group of Companies with new competence, this time within the scope of marketing communication. The Polymus Agency, acting on the market of advertising and marketing services since 1996, contributed sales support services to the business model of Arteria S.A.

Thus, Arteria S.A. Group of Companies has expanded with a regionally strong call center, holding 140 telemarketing posts.

Current shareholders of Trimtab assumed 854.764 series D shares of Arteria S.A. The new issue was conducted by means of private subscription. Thus, Arteria S.A. Group of Companies expanded firstly, with Trimtab S.A. company, specializing in creating tools for managing complex business processes and secondly, with a subsidiary company of Trimtab S.A., acting under the name of One2One communication Sp. z o.o., providing sales outsourcing services.

As a part of the private offer for the current shareholders of Trimtab S.A., the Company issued series D shares which constitute 20% of the share capital of Arteria S.A. The shares were paid by contribution in kind in the form of 100% of shares of Trimtab S.A

It shall be used for acquisition purposes or investment into the working capital of the Company. The subject of acquisition is increase of the owned shares in the subsidiary companies and acquisition of the new entity, the take-over of which shall improve competences of the Capital Group Arteria S.A. and will enable its further expansion. Acquisition of PLN 5 million secures current needs of Capital Group Arteria S.A. covering financing of further development. The volume of the issue allows for maintaining safe debt level.